Product Marketing


Naming Blog


Engineers make devices, marketeers make products (*)


  • Complete product life cycle management
  • SWOT analysis
  • Competitive positioning
  • Licensing and evaluation
  • Launch plans
  • Beta testing
  • Globalization and localization
  • Documentation
  • Training and support
  • Roadmaps


From Software to Product to Brand

Proper Productization

Presentation at Silicon Valley Code Camp 2009

Start juggling

Need all the checklists, worksheets?
What are all the steps? How do I track everything?
Where are my product launch checklists, plans, PR plans, etc.?

Get your copy of Spreadsheet Marketing today.

Brighter Branding Book
I have many years experience as a product manager. Join me on my new blog at Brighter Product  



(*) Bill Davidow - Technology Marketing

(C) Copyright 2014 Athol Martin Foden, The Sierra Valley Marketeer and Foden Press.