Naming Blog

The battle for the mind


  • Positioning strategy
  • Competitive positioning
  • Message development
  • Elevator pitches
  • Positioning summaries
  • Validators
  • Application stories
If you don't position your company, your competitors will.


Download your own copies at Foden Press now.

Also available on Kindle.

How to do it. By people who have done it.

Brighter Names: Pragmatic Naming for the Smaller Business
Brighter Branding: Best Practices for the Smaller Business
Brighter SEO: Organic Search Engine Optimization

Spreadsheet Marketing: Planning for Success
Emergency Golf: How to Survive Your First Rounds

marketing books


(C) Copyright 2014 Athol Martin Foden, The Sierra Valley Marketeer and Foden Press.