Naming Blog


A brand is a promise of an experience


So experienced-based marketing is the most direct route to generating brand awareness, value and trust.

            Forget advertising - unless there is interaction.
            Forget mailers - unless there is interaction.
            Forget websites - unless there is interaction.
            Forget competitions or sponsorship - unless there is interaction
            Forget product demos - unless there is interaction

In fact,

Forget all traditional marketing

- unless there is interaction that builds trust




Want to learn more about Branding?
What is it really? Why should I care?

If you are not a dummy, but never studied marketing at college,
then this text is perfect for you.

Download your copy of Brighter Branding today.
Visit www.FodenPress.com.

Brighter Branding Book



(C) Copyright 2014 Athol Martin Foden, The Sierra Valley Marketeer and Foden Press.