An insider's view
read for technical marketeers. Written while Bill was V.P. Marketing
at Intel. Source of famous quote: "Engineers make devices,
marketeers make products".
the Chasm Marketing and selling high-tech products
to mainstream customers
core concept for all tehnical marketing - and many others too.
Fun, esay, insightful. Required reading if you expect to work
in technology marketing.
Marketing strategies from Silicon Valley's cutting edge
very good. Important concepts for planning targets and distribution
channels. Don't even think of starting a technology company
without reading this Moore book too.
New marketing strategies for uncertain times.
the basic primer for technology P.R.
Successful strategies for the age of the customer
come so many executives still don't get positioning? Perhaps
you can take the lead for your company here.
Hundreds of sure-fire tactics
Levinson, R. Frsihman, J. Lubin
book I wish I wrote. Every basic idea and trick of the trade
for anyone new to P.R. - and everyone who ever wrote a book.
Business strategy in the age of the e-customer.
you haven't figured out the importance of the e-customer, read
this before the week is out.
How little things can make a big difference
watershed book. Must reading for all in advertising and marketing
- especially to the masses. An Amazon.com top 500 best seller.....I
had to get it when I heard everyone raving about it....and now
I rave too.
Straight to the Heart
I know it is difficult to quantify and to sell to management
and business schools do not teach it....that is why you had
better learn it....if your customers have a heart pumping at
book that put this visionary on the map, and taught all of us
about long range planning.
Strategies for excelling at e-business.
Siebel and Pat House
you are a Siebel or CRM fan, you may be able to chew through
this. Big I.T. bias.
Turning strangers into friends, and friends into customers
do email marketing without reading this book, or many other
articles on the subject.
Added Public Relations
The secret weapon of integrated marketing
P.R. for big consumer companies. What a novel idea! Wouldn't
hurt any new student of integrated marketing to read this.
on the Internet
of many new texts on the subject, but this one is kept up to
date. Go for 5th edition or later if you can. This is the only
book from which students tell me they really learned something.
Essence of International Marketing
great, short book primer on international marketing if you can
find a copy.
read, with strong connections to the Wall Street Journal, including
a password for online access.
of Mouth Marketing
the most powerful marketing message medium. And one of the best
books on the subject.
The Battle for Your Mind
first and best book on the subject. Get your own copy and read
it at least once a year.
to Write a Good Advertisement
do so many managers think they can do advertising without ever
having studied it? At least learn the basics before you waste
and effective. Without having to rejigger all your strategies
and personnel. From the masters of marketing warfare.
22 Immutable Laws of Marketing
basic rules from the masters. See ho wmany you agree with.
Move the masses to buy your product, service or idea
at this, and you have succeeded as a marketer, whatever your
Secrets for making big profits from your small business
original and the best guerilla marketing book.
to Drive Your Competition Crazy
finally returns to writing a practical book which doesn't make
you feel like he is preaching too much.
Fire Direct Response Marketing
Business-to-business sales leads for bottom-line success
mail is still magic.....but there are known ways to succeed.
Read this or hire the West Coast master himself.
on a shoestring
Low cost tipms for marketing your products or services
title says it all.
first I never read this book because of the military theme,
but then later discovered how appropriate it was. Especially
when you have to martial a lot of troops to get going.
Life in Advertising and Scientific Advertising
are spending a lot of money. Two classics in one. Rave reviews.
Shouldn't you sometimes use some science, and not just trust
The ultimate strategy for attracting and retaining customers
much smarter way to do things. Hard to get your boss to understand.
But so slick when it works.
The Four Keys to Modern Marketing
read or listen, especially if you are new to marketing.
World's Best Known Marketing Secret
Building your business with word-of-mouth marketing
Misner & Virginia Devine
your company actively network and generate Word of Mouth? For
many, this is their major marketing channel - especially local
From Harvard to Harley, lessons from ten that broke the
rules and made it big
Hill & Glenn Rifkin
all Marketeers and CEO's. Wake up and do something different
if you want to stand apart from the crowd.
Wizard of Ads
Turning words into magic and dreamers into millionaires
a book by its cover? Then you won't be able to resist this one.
And you need to know all these lessons if you are making any
sort of creative advertising.
The Eight Truths of Marketing to Women
you haven't realized it yet, women control the purse strings.
Read this by a top futurist and watch the movie "What Women
Five proven strategies for increasing profits through internet
you are involved in direct marketing or distribution channel
sales, and don't have a strong handle on the options available
online, this should be your first serious cookbook.