How companies become unstoppable market forces
Ricci and John Volkman
hot new book in Silicon Valley from the marketing gurus at Cisco
and AMD. Great news unless you have to compete against these
Search of Excellence
Lessons from America's best-run companies
famous book in its own right. Still very relevant, especially
for larger organizations.
they don't Teach you at Harvard Business School
original sports agent story. Also great lessons in major account
selling, especially for intangibles.
How the boys of Silicon Valley make their millions, battle
foreign competition and still can't get a date
so sure they look so good right now, but a fun read. At least
you will be going in with your eyes open.
Passion for Excellence
The leadership difference
you are a Tom Peters fan, then you have to read this too.
The art of survival
Trump with Charles Leerhsen
innovating," to quote the cover. How true. Fun read. The
master of big business P.R.
Discipline of Market Leaders
Choose your customers, narrow your focus, dominate your market
Treacy & Fred Wiersema
definitive business book, with academic credentials, on fousing
on your key value propositions. Best seller - and controversial
in its own right.
to Think Like a CEO
The 22 vital traits you need to be the person at the top
vital traits audit. If you are headed this way, you may was
well start preparing now.
to Think Like the World's Greatest Minds
executive can learn from great leaders and changers of the status
quo, like Herb Kelleher does at the helm of Southwest Airlines.
Successful habits of visionary companies
Collins & Jerry Porras
about the visions and attitudes of management, this landmark
study of visionary companies over 50 years olds concludes. A
bestseller. Important for leaders and builders of organizations.
The seven laws of business that made Chrysler the world's
hottest car company
great company biography....and turn around story...that made
them irresistable to Daimler.