Turning Ordinary Products into Extraordinary Experiences
Lasalle, Terry Briton
practical, tactical guide to giving your customers that priceless
experience. Must read for consumer marketing branders.
to an Unforgettable Brand
executive's guide on how to funnel the brand roadmap to everyone.
successful brands gain the irrational edge
Travis, Richard Branson
be scared to read this. Yes, there is a lot of emotion in brands.
brand loyalty in the internet age
science, with enough of a track record for all of us to learn
Branding on the Internet
heat and pressure online to ensure a lasting brand
Brauntein & Ed Levine
have to work at it! Let the boss know too.
and sustaining brand equity long term
good up to date treatise, especially for major brands worldwide
for your mind
Ries and Jack Trout
book and place where it all starts. A classic. Must read.
22 Immutable Laws of Branding
Ries and Laura Ries
must read - so that at least you can see how many of the rules
you agree with. Great basic primer.
11 Immutable Laws of Internet Branding
Ries & Laura Ries
We had to have it. Read quickly and pass it on.
The impact of technology
good knowledge for those not so up on technology. But we are
always cautious of books on branding written by advertising
the Whistle on Your Competition
How to brand
position your company to win in the marketplace of the mind
its long title, a thorough and excellent book for the serious
on the value of a brand name
of a series of academic textbooks, by a leading professor on
in a series. Continues to be biased towards mega brands.
Building assets in the information society
of the esteemed professor's books that even mentions the internet.
Of course, then he does a stellar job.
create and use brand identity to market technology products
last. Something even I can understand that isn't just a few
Five essential strategies for building brand advantage throughout
let the strange cover put you off. If you deal with consumers,
read this soon.
E Myth revisted
Why most small businesses don't work and what to do about it
really a branding book...but if your brand is online, a very
the Big Fish
brands can compete against brand leaders
love it. For the title alone. Seriously, great for everyone
except the market leaders.
things can make a big difference
definitive must read for everyone in marketing and branding.
At last we start to see some light on why fads and trends happen.....and
many other basic of promotions. Highly recommended - it is already
a best seller..
integrated marketing to manage profitable stakeholder relationships
Tom Duncan & Sandra Moriarty
you professor, for formalizing what good marketeers should do...instead
of just listening to one of their agencies.
strategy in the age of the e-customer
You need a good business and marketing strategy before you can
create a brand - even in the online world. Here is a quick way
to get a good fix on the subject.
brand-driven through company wide action
to one author with the courage to criticize how agencies operate.
And how to do it right anyway. First agency principal we know
who doesn't introduce a big bias towards their personal specialty.
How to get customers to sense, feel, think, act and relate to
your company and brands
brander should know how to make the brand experience. If you
are too analytical and pragmatic, it's time to read this.
Winning in the market with value-added brands
on wht to do, rather than how to do it. Very good with an European
slant as author did branding for Nestle.
10 rules for building killer brands
you work for a large company you must read this book, especially
if you are in management. Just released in 2001.
The new paradigm for connecting people and brands
for big consumer advertisers