the past few years, Athol had been taking a break from high tech
and working as a startup and internet sales consultant. Today he
is back doing marketing and management consulting in both consumer,
services and technology fields. He maintains an active marketing
consulting practice, is the President of Brighter
Naming (Silicon Valley's full service independent naming
agency), and is also the owner and publisher of Foden
becoming a marketeer and brand meister, Athol was a technical computer
person. He holds two degrees in Computer Science, has been a systems
analyst, computer salesperson, presales support manager (all at
Sperry Univac) as well as product manager (Nanometrics and Calera),
and field support manager (Digital Research).
then, he went on to be a Technical Marketing Manager (Sony Microsystems),
Director of Marketing (Maxspeed), and V.P. Sales and Marketing (Ravel
this time, he turned his hobby and fascination (obsession?) into
a business and co-founded NameTrade in 1992. NameTrade later merged
with Tollner Design Group to create Cintara, a full service integrated
marketing and branding agency. Until leaving to start his own consulting
practice and consumer market endeavours, Athol was their V.P. Branding
and Naming Director.
experienced, popular teacher and public speaker, Athol taught many
technical courses before transitioning into marketing. Since then,
he has spoken at many conferences and private corporate events on
a wide range of subjects, usually tieing technology, marketing,
people and planning together. Many of these practical ideas are
illustrated in his various books and articles.
For the past 12 years he has taught various marketing courses for
U.C. Extension in Silicon Valley, and today is the coordinator for
their marketing certificate and sales award programs. He introduced
their first courses in P.R., Distribution Channels, Product Marketing,
Sales,Trade Show Marketing, Internet Marketing and Branding.
Having worked in Africa, Europe, and North America, and having also
travelled to Japan and Latin America, Athol is now firmly settled
in the heart of Silicon Valley in beautiful Northern California.
From consumer wholesale and internet businesses, to HR, networking,
interactive services and the usual gamut of hardware and software
businesses, he prefers to help startups discover their true market
his knees (and weight) won't let him ski or referee soccer anymore,
Athol tries to squeeze in at least 9 holes of golf, 2 games of fat
old foggies racquetball, and one game of lawn bowls each week. This
helps counteract his love of exploring unique and different, but
inexpensive restaurants and international foods.