to profit from the falling dollar
your company is focusing only on US markets, you could easily be
missing some significant revenue. That's because many international
markets are paved with gold (or at least with euros, pounds, yuan,
yen, etc.), especially now that the dollar is at a 30-year historic
low. This is the prime time to be exporting and focusing on increasing
a significant base of international customers…. AND to get your
overseas distributors or agents to contract services through the
US, thereby saving your company lots of money.
company is really comprehensive about helping companies globalize:
Auerbach International Inc. They have two groups. One provides translation
and localizations in over 80 languages (plus interpreting, layout,
and other services), all with the fastest delivery times humanly
possible. Localization should never be a simple word-for-word rendering
and does not have to be expensive. But the localizations of your
website, sales literature, operations manuals and lots more must
be done right.
to obtain a free, quick-read PDF on the Ten
Most Common Mistakes to Avoid in your Next Language Project.
International's other group focuses on Global Marketing solutions.
They help you learn fast what your overseas clients or prospects
really want by surveying or interviewing them in their native languages,
countries and time zones. The Auerbach International marketers help
formulate your questions - advising you, for example, about which
may be culturally or commercially incorrect - and then translate
and conduct the surveys or interviews in your target countries.
With the results, Auerbach International can then provide product
launch and expansion strategies, drawing on the expertise of their
in-country, product-targeted marketing experts.
learn more about Auerbach International's Global surveys, interviews
and marketing expertise, please call Doug Huete at 650 651 0827
or visit their website at www.auerbach-intl.com.